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Our Core Strengths

our-core-strengths

Tetrosyl is your one stop shop for automotive car care, parts and DIY products. We have everything under one roof. The philosophy of Tetrosyl for over 50 years has been to achieve affordable consistent growth using our expertise in product innovation, extensive brand building, depth of product range, coupled with heavy commitment to above and below the line advertising activity.

our-core-strengths

Tetrosyl is your one stop shop for automotive car care, parts and DIY products. We have everything under one roof. The philosophy of Tetrosyl for over 50 years has been to achieve affordable consistent growth using our expertise in product innovation, extensive brand building, depth of product range, coupled with heavy commitment to above and below the line advertising activity.

Continual investment in manufacturing excellence with unrivalled logistics enables us to tailor a model to suit all our varied customer needs, from bulk distribution, pick and pack operations to same day service. Tetrosyl is at the sharp end of the FMCG market. To maintain this position means incorporating a vast understanding of consumer habits and ever changing trends within our environment.

The group strategy is to deliver profitable growth by leveraging our strong brands in to emerging markets across the world. Tetrosyl operates a best practice regime, which means continuous improvement in batch manufacturing, automated systems, research and development and information technology.

From everyday products used in the home to specialist motor trade products, our passion to branding is paramount to our business and is one of our key assets. Exceptional above and below the line advertising activity enables Tetrosyl to strengthen the brands through various mediums including television advertising, bespoke TV channel sponsorships, national press and popular magazine coverage, football perimeter board advertising including the Premier and Championship leagues.

The proactive marketing team ensure products remain fresh and relevant to suit the requirements of the market place, whilst the brand image appears prominent and consistent on shelf. Working with the technical team and sales force, new products and innovation are at the forefront of our business. Gaps in the market are identified which provides Tetrosyl new areas of opportunity and diversification into wider markets.

This marketing mix maintains our No. 1 position in the market.

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